Director, Marketing & Communications

Responsibilities

• Develop and execute an integrated marketing and communications strategy aligned with Public Safety Financial's growth objectives.
• Lead brand strategy, messaging, positioning, and visual identity initiatives.
• Oversee marketing campaigns across digital, social media, email, web, events, and educational programs.
• Manage external communications, public relations efforts, and reputation management activities.
• Create and maintain content strategies and editorial calendars across all communication channels.
• Partner with business development, education, operations, compliance, legal, and advisory teams to support growth initiatives.
• Coordinate internal and external marketing resources, agencies, vendors, and contractors.
• Establish and monitor marketing budgets, project timelines, and resource allocation.
• Develop lead generation, audience segmentation, and campaign measurement strategies.
• Analyze campaign performance and provide reporting on key performance indicators and return on investment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Seven or more years of progressive marketing experience.
• Experience developing and executing integrated marketing strategies.
• Demonstrated success leading multi-channel marketing initiatives.
• Strong understanding of digital marketing, content development, brand management, and communications.
• Experience managing budgets, vendors, agencies, and external partners.
• Strong project management, organizational, and leadership skills.
• Exceptional written, verbal, and presentation communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strategic planning and execution