Marketing and Communications Coordinator - Industrial and Enterprise Systems Engineering

Responsibilities

• Collaborate with ISE leadership and Grainger Engineering MarCom to develop and execute an annual integrated marketing and communications plan that advances unit priorities and aligns with college marketing and communications guidance and strategies.
• Apply marketing and communications expertise to recommend messaging, channels and approaches tailored to key audiences, strengthening the visibility of the ISE’s programs, research and accomplishments.
• Develop a strong understanding of the ISE’s academic programs, research strengths, faculty expertise, student experience, and key audiences to inform marketing and communications efforts.
• Serve as the unit-level partner for college-led marketing strategies, providing unit expertise, insights, and support for those efforts.
• Participate in Grainger Engineering MarCom planning, professional development, working groups and communities of practice to foster collaboration, alignment and shared learning across the college’s marketing and communications community.
• Proactively identify and develop high-impact stories that elevate ISE faculty, students, staff, alumni, research, academic programs and accomplishments.
• Build relationships with faculty and researchers; conduct interviews and background research; and translate scientific and technical topics into clear, compelling content for varying audiences.
• Write and edit news and feature stories, research communications, leadership communications, presentations, talking points, and other strategic content.
• Maintain a pipeline of ISE stories, research developments, and faculty expertise for broader college amplification, including identifying faculty experts for potential media and thought leadership opportunities led by Grainger Engineering MarCom.
• Manage the ISE’s marketing and communications channels, including print, websites, email and e-news newsletters, social media and other digital platforms, ensuring content is tailored to channel and audience.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, business administration, digital media, or a closely related field.
• Two (2) years of professional experience in marketing, communications, public relations, content development, brand management, or a related professional area.
• Demonstrated professional writing and editing experience.

Preferred

• Four (4) or more years of demonstrated professional experience in marketing and communications.
• Experience developing and implementing integrated marketing and communications strategies and content across multiple channels.
• Experience managing projects involving multiple stakeholders.
• Experience managing digital communications channels and using analytics to inform marketing and communications decisions.
• Experience working in higher education, research, science, engineering, or another complex organization.

Benefits

• This position is intended to be eligible for benefits . This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.