Marketing and Communications Coordinator

Responsibilities

• Works collaboratively with faculty, staff and students to develop and execute the college’s communications strategy.
• Originates written and visual content that is in line with the university’s brand.
• Is responsible for creating and disseminating stories, press releases, newsletters and other communication materials tailored to specific audiences.
• Plans, coordinates, creates and analyzes content for digital media platforms including the college’s social media channels.
• Maintains and updates the college’s website.
• Helps coordinate college events.
• Assists with the development and creation of other promotional materials.
• The Marketing and Communications Coordinator will maintain a compelling and consistent identity for the college in all print and digital communications.

Requirements

• Bachelor’s degree in advertising, marketing, public relations, communications, journalism, or related field and at least one (1) year of experience in the field of marketing, communications, engagement, public relations, journalism, or a related field.
• Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
• Experience writing for a variety of communication platforms including publications, websites and social media. Experience engaging audiences across multiple channels.
• Demonstrated use of both traditional and emerging media platforms.
• Critical and strategic thinking skills.
• Excellent writing and editing skills. Knowledge of AP style.
• Interpersonal, organizational, and time management skills.
• Knowledge of current trends and techniques in marketing, public relations, media relations, advertising and social media.
• Proficient in Microsoft Office and Adobe Creative Suite.
• Ability to work independently but with an enthusiastic commitment to teamwork.

Preferred

• Three (3) years of experience in journalism, public relations, advertising, marketing or communications in a non-profit or academic environment.
• Experience with social media management systems, content management systems, photography, videography and graphic design.
• Experience in project management and event planning.
• Experience in higher education or a complex organization.
• Experience in media relations.
• Experience in conducting market research, surveys, creating benchmarks and evaluating outcomes.
• Experience with web design.
• Knowledge of scheduling and tracking social media posts on several platforms.
• Knowledge of UNL design standards and recruitment strategies helpful.