Communications and Marketing Specialist II

Responsibilities

• Social Media Management (40%) - Plan, create, schedule, and publish original content across all School of Nursing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. - Manage engagement across platforms, responding to comments, messages, and general account maintenance. - Collaborate with the Marketing Specialist II to develop and maintain a forward-looking content calendar that reflects the school's strategic priorities, events, and communications goals. - Stay current on platform best practices, algorithm changes, and emerging content formats; bring informed recommendations to the team - Monitor engagement metrics, compile monthly and/or quarterly analytics overviews, and use data to refine content strategy. - Mentor 1–3 Social Media Student Ambassadors in partnership with Student Services, providing guidance on content creation and brand voice. - Attend and provide coverage of School of Nursing events, including occasional evenings and weekends, to capture photo and video content in real time.
• Content Creation & Storytelling (30%) - Produce original written content, including social media copy, feature stories, student/faculty/staff spotlights, event recaps, and newsletter contributions. - Identify and pursue story opportunities within the School of Nursing community; conduct interviews and gather materials independently with support from the Marketing Specialist. - Photograph events, people, and spaces; edit and manage a library of photo assets for use across marketing channels. - Create social media-ready graphics using Adobe Creative Suite and/or other approved tools, adhering to UofL brand guidelines while maintaining a distinct School of Nursing voice. - Assist with the production of video content for social media; edit footage as needed.
• Website Content Management (20%) - Assist in maintaining the School of Nursing's website using the Drupal content management system (training provided). - Create, update, and manage webpage content to ensure accuracy, relevance, and brand consistency.
• Administrative & Collaborative Functions (10%) - Attend regular team meetings and provide updates on social media performance, content pipeline, and project status. - Collaborate with the graphic design intern, student ambassadors, and School of Nursing departments to coordinate content needs and deliverables. - Serve as a liaison to internal clients and stakeholders to gather content, coordinate approvals, and ensure timely publication. - Support special projects and other duties as assigned by the Marketing Specialist II or Dean's office. Other duties as assigned

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience.

Preferred

• 1–2 years of professional or internship experience in social media, marketing, communications, or a related field.
• Video editing skills; experience producing short-form content for social media platforms.
• Experience with content management systems (CMS); Drupal experience a plus.
• Experience in analytics visualizations and reporting techniques
• Graphic design, photography, or other creative role experience
• Demonstrated experience with social media content creation across multiple platforms
• Basic Knowledge of editing and creating basic graphics