Deputy Chief Marketing and ...

Responsibilities

• Operational Leadership: Provides operational leadership for University Marketing and Communications, translating institutional priorities into strategic plans, measurable objectives, and effective workflows. Oversees divisional operations, performance management, and professional development while fostering accountability, collaboration, and continuous improvement.
• Integrated Strategy Execution: Leads the execution of institutional marketing and communications strategies across the University’s hub-and-spoke model, providing guidance and support to embedded communicators. Promotes collaboration, brand consistency, messaging alignment, and communications best practices across the MarComm network.
• Campaign Implementation: Leads integrated marketing and communications campaigns that advance enrollment, fundraising, brand positioning, and other institutional priorities. Uses research, audience insights, and analytics to evaluate performance and optimize results.
• Resource Management: Oversees divisional budgets, resource allocation, contracts, procurement, and vendor relationships to ensure effective stewardship of resources and support institutional objectives.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field. At least five (5) years of progressively responsible leadership experience in marketing and communications.

Preferred

• Master’s degree strongly preferred. Experience in higher education or similarly complex organizations. Experience managing integrated marketing and communications campaigns and cross-functional teams.