Coordinator Marketing Communication AS9385

Responsibilities

• Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, our creative and collaborative communications team is responsible for strategic communication, marketing and outreach efforts to prospective students, their families and other internal and external audiences.
• This includes creating engaging content and executing strategic communication strategies for print, email, social media, web, video, events and more.
• This position is responsible for digital project management and developing and managing Slate CRM email campaigns, including segmentation strategy, content development, HTML/CSS, usability testing and performance analytics to evaluate digital performance and engagement.
• This role requires extensive attention to detail and interpersonal skills needed to collaborate with partners across campus and key stakeholders within the Division of Enrollment Management.
• As a supervisory role, this position will manage and coach a team of communications specialists who are responsible for creating dynamic, engaging prospective student content.
• This includes oversight of ongoing training and professional development.
• This role will contribute to overall marcom strategic planning, including staying up-to-date on industry trends related to digital communication/marketing as well as provide leadership in carrying out special initiatives and other duties as assigned by the executive leadership team.

Requirements

• Bachelor's Communications, journalism, marketing, public relations or related field (degree must be conferred on or before agreed upon start date)
• Six months of experience in communications, marketing or closely related field.
• Demonstrated experience in digital and email campaigns, writing, editing, social media, video, website and content creation as well as project management and leadership/staff management experience.
• Excellent communication skills, including written and verbal.
• Ability to organize, manage and execute projects on strict deadlines with excellent attention to detail; experience using a project management system preferred.
• Strong technical writing skills and experience with writing engaging marketing content using Associated Press style.
• Understanding of customer relationship management (CRM) technology, preferably within a higher education setting.
• Demonstrated experience leading multi-channel marketing strategies and training colleagues on best practices and use of marketing platforms.

Preferred

• Master's in Marketing, Journalism, Public Relations, Communications, or related field.
• Three-plus years of successful experience in communications or marketing, including supervisory experience with professional and/or student staff.
• Relevant experience in a higher education or appropriately similar setting, including building and execution of communication flows.
• Previous work within a CRM system, including audience segmentation.
• Track record of business development through strategic problem solving and proactive leadership.
• Working knowledge of HTML/CSS, liquid markup and demonstrated experience with usability testing or performance analytics.