Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc.. Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements.
- Growth Lifecycle Management: Own end-to-end CRM strategies across email, SMS, subscriptions, loyalty, and post-purchase journeys.
- Measurement & Optimization: Define KPIs, analyze performance, test approaches, and deliver measurable improvements.
- Roadmap & Priorities: Identify gaps, build initiative roadmaps, and prioritize high-impact opportunities.
- Alignment & Execution: Ensure initiatives align with company targets and drive revenue through balanced messaging.
- Strategy Development: Develop Email/SMS strategy with clear KPIs, goals, and priorities.
- Customer Communications: Define onboarding, retention, replenishment, up/cross-sell, win-back, re-engagement, cart-abandonment, and reminders.
- Team Delivery: Lead Email and SMS team to deliver high-quality campaigns and flows in Klaviyo.
- Journey Personalization: Build segments and personalized journeys to drive incremental performance.
- Data-Driven storytelling: Use insights to inform leadership with results and priorities.
- Cross-Functional Collaboration: Partner with Brand/Creative to craft briefs and outputs aligned with performance and brand goals.
- 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
- Proven success managing multi-channel lifecycle programs.
- Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
- Experience with subscription, loyalty, or repeat-purchase business models
- Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
- Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
- Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
- Ability to operate strategically and tactically in a lean, fast-moving environment.
- Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce.
- People management or team lead experience.
- People management or team lead experience.
- Comprehensive Health Benefits
- Generous Paid Time Off and Holidays
- Paid Parental Leave (primary & non-primary)
- Short-term and Long-term disability
- 401K + Match
- ClassPass membership
- Flexible working options
- Team Events
- Product Discounts
- The annual base salary range for this position is $130,000 - $155,000 USD/year.
- This position may also be eligible for an annual discretionary bonus.