Retention and Lifecycle Manager (Primal Harvest) at Careers with WM Partners' Portfolio Companies | USA | $130K/yr – $155K/yr

Careers with WM Partners' Portfolio Companies

Retention and Lifecycle Manager (Primal Harvest)

USA (Remote)

$130K/yr – $155K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle marketing across email, SMS, subscription, and post-purchase journeys, turning data-driven insights into sharply prioritized initiatives that drive revenue and retention.

Lifecycle Ownership: Lead end-to-end CRM strategy, KPIs, and roadmap across channels, ensuring measurable performance improvements.
Strategic Leadership: Align initiatives with company goals, collaborate with Brand/Creative, and communicate impact to leadership.

Job Description

Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc.. Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements.

Growth Lifecycle Management: Own end-to-end CRM strategies across email, SMS, subscriptions, loyalty, and post-purchase journeys.
Measurement & Optimization: Define KPIs, analyze performance, test approaches, and deliver measurable improvements.
Roadmap & Priorities: Identify gaps, build initiative roadmaps, and prioritize high-impact opportunities.
Alignment & Execution: Ensure initiatives align with company targets and drive revenue through balanced messaging.
Strategy Development: Develop Email/SMS strategy with clear KPIs, goals, and priorities.
Customer Communications: Define onboarding, retention, replenishment, up/cross-sell, win-back, re-engagement, cart-abandonment, and reminders.
Team Delivery: Lead Email and SMS team to deliver high-quality campaigns and flows in Klaviyo.
Journey Personalization: Build segments and personalized journeys to drive incremental performance.
Data-Driven storytelling: Use insights to inform leadership with results and priorities.
Cross-Functional Collaboration: Partner with Brand/Creative to craft briefs and outputs aligned with performance and brand goals.

5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
Proven success managing multi-channel lifecycle programs.
Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
Experience with subscription, loyalty, or repeat-purchase business models
Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
Ability to operate strategically and tactically in a lean, fast-moving environment.
Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce.
People management or team lead experience.