Social Media & Digital Engagement Specialist (Public Health)

Rockville, MD (Remote)

$68K/yr – $77K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social content and public health storytelling across multiple channels, turning complex information into clear messages and proving impact with data.

  • Social content ownership across LinkedIn, Facebook, Instagram, X/Twitter, YouTube and emerging channels, with plans to maximize reach and engagement.
  • Develop and execute health communication campaigns, translating science into plain language and coordinating deployment across channels.
  • Monitor engagement, report metrics, and drive improvements through editorial calendars, branding standards, and QA processes.

Job Description

Responsibilities

  • Managing and maintaining social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels
  • Developing and executing social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals
  • Creating and editing a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials
  • Translating complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices
  • Supporting public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance
  • Monitoring audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact
  • Preparing reports and dashboards that summarize communication metrics, engagement trends, and performance insights
  • Contributing to branding, style guides, communication standards, and quality assurance processes to ensure consistency and compliance across communication products
  • Tracking schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns
  • Supporting client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery

Requirements

  • Bachelor's degree in Communications, Public Health, Journalism, Marketing, Public Relations, Digital Media, Health Promotion, or a related field
  • At least 2 years of relevant professional experience in health communications, public affairs, digital communications, social media management, marketing, or related fields
  • Experience developing communication materials and digital content for public-facing audiences
  • Experience managing organizational social media platforms and implementing content strategies
  • Experience developing written communications products such as newsletters, messaging documents, blog posts, website content, communication plans, or social media campaigns
  • Strong writing, editing, and proofreading skills with the ability to translate technical or scientific information into plain-language content
  • Strong attention to detail and demonstrated ability to execute instructions
  • Knowledge of public health communications, audience engagement, and health literacy best practices
  • Experience collecting, analyzing, and reporting communication or social media performance metrics
  • Experience using social media management and scheduling platforms
  • Basic knowledge of Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint

Preferred

  • Experience supporting federal health agencies such as CDC, NIH, CMS, HHS, or other public health organizations
  • Experience supporting public health awareness campaigns, social marketing initiatives, or health promotion programs
  • Experience with social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Buffer, or similar tools
  • Knowledge of Section 508 accessibility requirements, digital accessibility standards, and plain language guidance
  • Basic knowledge of AI tools, including their limitations and risks, and how they can be applied to support project management tasks

Benefits

  • Our comprehensive total rewards package includes competitive pay, exceptional benefits, and a range of programs that support your work/life balance and personalized preferences.
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Ripple Effect

3.9 Glassdoor

Ripple Effect provides professional consulting and exceptional talent for federal, private, and non-profit clients to deliver some of the most crucial policies and programs that shape our nation. We are researchers and communicators, scientists, analysts and more, driven by curiosity and a commitment to positively impact health, safety and prosperity. We look at the world differently. We build organizational capacity, not dependence, by creating the structure, process and skills needed for long-term success. Bright people, smart processes, and intentional leadership to improve performance and create lasting change. That’s the Ripple Way, and our clients deserve nothing less.To learn more, visit www.rippleeffect.com.

Founded in 2003
Rockville, Maryland, USA
242 employees (25 in marketing)
74% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
28.8%
Direct
44.7%
Referral
9.9%
Social
15.1%
Paid
1.5%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
17 (7% of company)
Marketing Roles Posted (Last 30 Days)
2