Responsibilities

• Develop and execute lifecycle marketing strategies that increase subscriber engagement, product adoption, and revenue across specialized subscription packages.
• Create campaigns that drive upsell, cross-sell, retention, and long-term customer loyalty.
• Lead omnichannel marketing initiatives across Email, SMS, website, and in-app messaging, delivering personalized customer experiences at every touchpoint.
• Build and optimize automated customer journeys using CRM marketing automation platforms, including Braze .
• Partner closely with CRM, Engagement Marketing, Revenue Marketing, Analytics, Product, and Engineering teams to bring strategic initiatives to life.
• Develop testing roadmaps and measurement plans that improve campaign performance and optimize key business metrics, including engagement, revenue, conversions, and subscriber retention.
• Analyze customer behavior, segmentation, campaign results, and performance trends to continuously improve lifecycle communications.
• Develop business cases and ROI analyses that demonstrate the impact of strategic marketing initiatives.
• Present campaign performance, strategic recommendations, and roadmap updates to senior marketing leadership.

Requirements

• Experience building app-based messaging strategies using CRM marketing automation platforms with personalized customer journeys, dynamic content, and recommendation engines.
• Experience with Braze is highly preferred; experience with other enterprise CRM platforms will also be considered.
• Experience developing engagement or revenue marketing strategies for subscription-based businesses, streaming services, or other app-based products.
• A proven ability to independently lead strategic initiatives from discovery and roadmap development through implementation.
• Experience identifying new business opportunities and translating them into measurable marketing strategies.
• A track record of delivering strategic programs aligned with organizational goals and business objectives.
• 2+ years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise, with an emphasis on personalization, automation, and customer engagement.
• Experience in subscription app services or video on demand environments is strongly preferred.

Benefits

• Once you join our team, you would get the opportunity to work with experienced leaders who provide the tools and training necessary for you to contribute to the continued success of our client’s organization. In addition, our comprehensive and competitive benefits program is designed to support the health, financial well-being, and work-life balance of our employees. Eligible team members have access to multiple medical plan options, along with dental and vision coverage which include the options to choose either a Health Savings Account (HSA) or a Health Reimbursement Account (HRA) to help manage healthcare costs. In addition, we offer a Flexible Spending Account (FSA) for commuter transit costs to set aside funds on a pre-tax basis. We also provide company-sponsored life and disability insurance to protect employees and their families, as well as voluntary benefit options for additional financial security. To support long-term financial planning, employees may participate in our 401(k) retirement savings plan and time out of the office programs such as paid holidays, vacation and sick leave, reinforcing our commitment to flexibility, wellness, and sustainable career growth.
• At Maslow, we are committed to equitable and market-aligned compensation practices. The salary range provided represents the good-faith compensation band we anticipate for this role at the time of posting.
• For assistance with applying or questions about this position, please reach out to our team at Jobs@maslowmedia.com.
• If this is not the perfect position for you, please join our talent pool and be one of the first to know of new opportunities as they are posted.