Responsibilities

• The Marketing & Audience Engagement Manager exercises discretion and independent judgment on matters of significance to the business, including strategic direction, campaign priorities, brand voice, and resource allocation. Responsibilities span three core areas: marketing strategy and analytics, audience growth and social media, and community engagement and brand presence.
• Marketing Strategy & Analytics
• Own the marketing strategy for Metro Market Media publications, including development of annual and quarterly marketing plans, go-to-market approaches, and audience-growth roadmaps.
• Determine campaign priorities, target audiences, brand voice, channel mix, and resource allocation to advance readership, subscriber growth, and revenue outcomes.
• Analyze audience data, engagement metrics, and campaign performance to identify growth opportunities and independently adjust strategy based on findings.
• Develop and recommend audience-growth strategies, subscriber-acquisition initiatives, and digital engagement tactics across newsletters, websites, mobile apps, and social platforms.
• Deliver clear, data-informed reporting to leadership that translates marketing performance into strategic business recommendations.
• Stay current on marketing trends, audience-growth tools, and industry best practices, and apply that knowledge to continuously improve strategy and campaign effectiveness.
• Audience Growth & Social Media
• Direct the development, creation, and scheduling of branded social media content including posts, short-form video, and integrated marketing campaigns that promotes the value of local journalism, drives audience growth, and increases brand awareness.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• Minimum of 3 years of progressive experience in marketing, audience engagement, digital media, or a related field, with demonstrated ownership of strategy and results.
• Demonstrated ability to independently develop, execute, and measure marketing campaigns across multiple channels.
• Strong analytical skills and experience translating audience data and campaign metrics into strategic decisions.
• Proven ability to make sound, autonomous decisions on matters affecting brand, audience, budget, and campaign direction.
• Excellent written and verbal communication, storytelling, and interpersonal skills, with the confidence to represent the organization externally.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and stakeholders.
• Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar).
• Demonstrated alignment with our core values.

Preferred

• Prior experience in media, publishing, or local journalism.
• Prior experience mentoring or leading colleagues on marketing best practices, even without formal supervisory authority.
• Photography and/or videography skills.
• Familiarity with the principles and values of journalism and community engagement.

Benefits

• medical, dental, and vision coverage; 401(k); paid time off and paid holidays; and mileage reimbursement for in-market travel.