Responsibilities

• Own the company's retention marketing strategy and customer lifetime value.
• Drive revenue through Email, SMS, Direct Mail, lifecycle marketing, subscriptions, repeat purchases, cross-sells, upsells, and reactivation.
• Establish and manage retention revenue goals and forecasts.
• Identify opportunities to increase retention, LTV, and profitable customer growth.
• Understand the relationship between CAC, retention, LTV, and overall marketing economics.
• Partner with Growth and Finance to establish LTV targets and measure performance.
• Own strategy, performance, and execution across Email, SMS, and Direct Mail.
• Develop channel strategies aligned to revenue and customer engagement goals.
• Lead promotional, educational, lifecycle, transactional, and behavioral communications.
• Develop sophisticated segmentation based on customer behavior, lifecycle stage, purchase history, engagement, interests, and program participation.

Requirements

• 8+ years of experience in retention marketing, CRM, lifecycle marketing, Email/SMS, subscription marketing, or a related discipline.
• 3+ years of experience managing and developing marketing teams.
• Demonstrated experience owning a meaningful retention revenue target.
• Deep experience developing and executing Email and SMS strategy.
• Advanced experience with segmentation, lifecycle automation, CRM, and customer journeys.
• Demonstrated success improving customer retention and LTV.
• Subscription or recurring-revenue experience strongly preferred.
• Experience developing churn prevention and win-back strategies.
• Experience supporting sales funnels or longer consideration-cycle customer journeys strongly preferred.
• Direct Mail experience preferred.

Preferred

• Subscription or recurring-revenue experience strongly preferred.
• Direct Mail experience preferred.
• Experience supporting sales funnels or longer consideration-cycle customer journeys strongly preferred.