Responsibilities

• Represent Retention in ongoing GTM alignment forums across PMM, MarTech, and Data, owning brief intake and early-stage scoping so success metrics are defined before a GTM kicks off.
• Drive the GTM channel strategy and experimentation plan end to end: align stakeholders, confirm launch dates and experimentation design, review first-round creative, and manage the project from creative handover through post-campaign analysis.
• Translate GTM briefs into targetable audience lists, partnering with MarTech to identify what's available and close data gaps, so PMM can size launches accurately.
• Design and run incremental A/B tests on GTM campaigns, defining success metrics and mapping results against PMM's and Retention's learning agendas.
• Meet regularly with lifecycle marketers to understand their quarterly goals and surface GTM opportunities in that context, handing off strategic ownership on higher-tier programs to the marketer who owns that history, and owning execution directly on lower-tier tests.
• Bridge Product Engineering, PMM, and MarTech tooling (Iterable, Braze, Kevel) to enable the right data into comms systems, and build, QA, and launch GTM campaigns in our martech stack.
• Apply PMM's tiering structure to run launches consistently, log results against a shared benchmark set so comparing campaigns stops being one-off reporting, and informs how the next launch gets scoped.
• Support seasonal and brand-led campaigns (e.g., major marathon upsells, gifting and family plan moments, back-to-school promotions) with owned-channel strategy and execution.

Requirements

• 4-6 years of hands-on experience across growth, lifecycle, or product marketing, with fluency in both worlds: you can shape briefs collaboratively with PMM and connect GTMs into existing lifecycle programs
• A track record of designing and running experiments: defining success metrics, structuring fair tests, and translating results into clear recommendations.
• Excellent project management skills: you can manage multiple concurrent launches end to end and keep cross-functional partners aligned on timelines and dependencies.
• Experience partnering with data or engineering teams to translate marketing briefs into targetable audiences and flag data gaps early.
• A builder's mindset: you're motivated by setting something up from scratch and improving it launch over launch.
• Hands-on experience building and QAing campaigns in marketing automation or ad-serving platforms (such as Iterable, Braze, or Kevel).

Preferred

• Familiarity with subscription or freemium business models is a plus.