App & Fan Engagement Marketing Intern

Sacramento, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 1 day ago

Job Summary

Own cross-functional coordination of game-day events and digital experiences, manage asset workflows, and support app engagement initiatives.

  • Lead event logistics and vendor coordination for Theme Nights
  • Drive digital marketing and app engagement campaigns with the Creative and Marketing teams

Job Description

Responsibilities

  • Assist with game-day execution of Theme Nights, including character and mascot logistics, meet-and-greet line management, and facilitation of concourse activations to deliver a best-in-class fan experience.
  • Partner with the Creative team to develop and traffic marketing assets, ensuring projects are completed on time and align with brand standards.
  • Help coordinate vendor communications, ordering, production timelines, and fulfillment for giveaway initiatives.
  • Coordinate giveaway promotions by partnering with the Creative team to develop marketing assets and ensure materials are delivered on time across marketing channels.
  • Assist with creating internal Theme Night recap communications by compiling event photos, activation highlights, and key takeaways to support cross-functional alignment.
  • Assist with the execution of digital experiences across the Kings app, including Royalty Pass, Fan Challenges, Call The Shot, Royalty Pass+, and other initiatives.
  • Draft push notifications, emails, and SMS campaigns supporting app engagement, loyalty, and fan experiences.
  • Submit creative requests and coordinate approved assets for digital marketing campaigns.
  • Perform quality assurance (QA) testing on new app features, promotions, and loyalty experiences before launch.

Requirements

  • College Majors preferred in Business, Marketing, Communications or related field
  • Detail-oriented with the ability to multi-task, prioritize projects and adapt quickly to a fast-paced work environment
  • Demonstrated ability to think creatively about solutions to complex problems
  • Desire for continued learning and development
  • Exceptional writing and proofing skills
  • Ability to meet strict deadlines
  • Knowledge of Microsoft Word, Excel, PowerPoint and Outlook a must.
  • Excellent verbal and written communication
  • Highly organized with the ability to prioritize time-sensitive assignments
  • Passion for the sports and entertainment industry

Preferred

  • Previous experience using project management software preferred.

Benefits

  • California Paid Sick Leave, discounts on Sacramento Kings merchandise, and free parking.
Sacramento Kings logo

Sacramento Kings

In 1985, the NBA’s Sacramento Kings moved to California’s capital city, changing the region permanently. Today, the Kings continue their mission to profoundly impact the Sacramento region on- and off-the-court. When technologist and entrepreneur Vivek Ranadivé purchased the team in 2013, he committed to building a world-class arena in Sacramento. Golden 1 Center – opened in 2016 – is now recognized as the world’s most technologically advanced and sustainable arena in the world. Through Golden 1 Center and a $1 billion investment in the community, Sacramento is seeing dynamic economic growth, a revitalization in the downtown, and newfound energy shaping the next great American city. Recently, the organization has been recognized as Fast Company’s “Most Innovative Company in Sports,” owners of Sports Business Journal’s “Facility of the Year,” and leaders in sustainability by the Natural Resource Defense Council, Green Sports Alliance and the Huffington Post.

Founded in 1985
Sacramento, California, USA
684 employees (144 in marketing)

Marketing Team

Marketing Team Size
84 (12% of company)
Median Career Experience
4.5 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Google Ads Budget
$298.3K

Headcount Trend

Current headcount: ~684

Recent News

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App & Fan Engagement Marketing Intern

Sacramento Kings · Sacramento, CA · On-site