Senior Manager, E-Commerce & Retention

Responsibilities

• E-Commerce P&L Ownership
• Own revenue, spend, and contribution margin for the SEEQ DTC website and build the monthly forecast alongside Finance.
• Manage the channel to a profitability threshold and know return on ad spend required to achieve both topline revenue and bottom line goals.
• Own the DTC promotional calendar within company pricing and promotional guardrails, protecting the full-price anchor and preventing cross-channel price conflict.
• Own storefront merchandising: collections page architecture, product page content, bundles, cross-sell opportunities, and offer placement.
• Partner with Operations and third-party logistics partner on fulfillment cost per unit, shipping offers, package protection, and delivery experience.
• Own DTC launch execution for new items and renovations against the company launch checklist, including inventory location assignment and pre-launch quality assurance.
• Subscription Growth & Retention
• Own active subscribers, net subscription flow, churn rates by month, and new-to-cancel ratios as primary scorecard.
• Rebuild the subscriber acquisition path: first-order offer, starter bundles, dedicated subscription landing pages, and the opt-in experience at checkout.

Requirements

• 6-10 years in E-commerce, DTC growth, or retention marketing, with at least 2 years owning a channel P&L
• CPG, food, beverage, or supplement experience strongly preferred
• Demonstrated subscription program experience – you have run a subscriber base through a period when it was shrinking and returned it to growth
• Hands-on platform fluency: Shopify, subscription platforms (Recharge, Skio, Stay, or comparable), Klaviyo, Postscript, GA, TripleWhale, Okendo, PostPilot, PaperRun, etc.
• A track record of inspiring and coaching agency partners to perform and outdeliver
• Comfort with a profitability mandate
• Amazon literacy to steer agency counterpart: Seller Central, Subscribe & Save, advertising fee economics, promotional levers, reviews, A+ content, and inventory
• Numerical honesty to know your business well and have the ability to tell leadership when a plan is not working with a proposed solution
• Exceptional project management rigor: you can build a timeline, run a meeting that ends in decisions, and drive accountability internally and externally
• Comfort using AI tools (Claude, ChatGPT, etc.) to accelerate analysis, reporting, and marketing operations

Preferred

• Experience at a brand that crossed over from e-commerce-led to retail-led
• Real understanding of how owned channels support retail rather than compete with it
• A conversion rate optimization playbook that you directly created and owned
• Experience standing up a loyalty or referral program end to end
• Experience winding down or restructuring a marketplace channel
• A personal desire to work in active nutrition, wellness, or at an emerging brand

Benefits

• Fully remote team based in the U.S.
• Unlimited PTO policy
• 15 annual paid company holidays
• 4 quarterly company-wide paid days off
• Monthly stipend for home office and health & wellness reimbursement