Subscription Growth & Retention Specialist

Responsibilities

• Subscription Growth
• Drive subscription growth by finding and acting on opportunities to increase subscription adoption, conversion, and new subscriber acquisition across the customer journey.
• Shape subscription offers and merchandising, including pricing, incentives, product assortment, bundles, cadence options, and how subscriptions are presented throughout the shopping experience.
• Work with web and e-commerce teams to make subscriptions more compelling, easier to understand, and easier to manage.
• Analytics & Testing
• Own subscription health reporting, tracking new subscribers, subscription conversion rate, churn, cohort retention, average subscription length, skip and pause rates, and subscriber lifetime value, with clear weekly reporting and takeaways.
• Map the subscriber journey to understand what gets customers to subscribe, what holds them back, and where they drop off, and turn those insights into prioritized recommendations.
• Plan, run, and report on A/B tests across save offers, cancellation flows, subscription incentives, bundles, and cadence options.
• Retention & Churn
• Uncover why subscribers cancel using cancellation flow data, surveys, and customer feedback, and build plans to address the top drivers.

Requirements

• 3-5+ years of experience in subscription, retention, lifecycle or CRM marketing, e-commerce, or a related analytical role
• Experience with, or eagerness to learn, subscription and e-commerce platforms (e.g., Shopify, Recharge, Skio) and email/SMS tools (e.g., Klaviyo)
• Strong spreadsheet skills (Excel or Google Sheets) and comfort finding trends, opportunities, and problems in data
• A test-and-learn mindset: form a hypothesis, run the test, read the results honestly, and use what you learn to shape the next test
• Clear communication skills and the ability to explain findings and recommendations to non-analysts
• Genuine curiosity about what drives customers to buy, subscribe, stay, and spend more
• Comfort working cross-functionally with marketing, creative, web, customer experience, and analytics to get ideas executed
• A self-directed, resourceful approach: you spot opportunities, dig into problems, and figure out next steps without being handed every one

Preferred

• DTC, CPG, or health and wellness experience

Benefits

• Competitive salary based on experience
• Medical, Dental, Life Insurance
• 401K with company matching
• 4 weeks accrued PTO
• Employee discounts
• Fast-paced environment
• Purposeful mission for health and wellness