Senior Manager, Retention Marketing, Ads & DoorDash for Business

Responsibilities

• Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption, and churn mitigation, with personalization frameworks tailored to each audience (SMB, Enterprise, and CPG advertisers for Ads; administrators and their end users for DDFB)
• Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics and responding appropriately
• Lead the development of annual and quarterly Ads and DDFB retention marketing plans, maximizing incremental gains to meet overarching Ads and DDFB business targets
• Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy, who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
• Ensure all retention campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure, including leading the transition from Braze/Iterable to our first-party CRM tool
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
• Serve as a key strategic partner to Ads and DDFB business leads across Ads & Promotions, DoorDash for Business, Product, Strategy & Operations, Marketing, and Sales

Requirements

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets, ideally in advertising or business-services products
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
• Strong experience with CRM technology, including marketing automation / ESP platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, HubSpot), and deploying complex multi-channel programs
• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives; comfortable building in new, fast-growing businesses and navigating ambiguity
• Passion for customer experience and delivering incremental value to customers
• The ability to think and perform both tactically and strategically
• The ability to pivot readily and react to real-time data
• Bachelor’s Degree; Master’s degree a plus
• Experience in B2B2C, SaaS, or advertising products and familiarity with SQL are a plus

Preferred

• Experience in B2B2C, SaaS, or advertising products and familiarity with SQL are a plus
• Bachelor’s Degree; Master’s degree a plus

Benefits

• DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
• To learn more about our benefits, visit our careers page here .
• See below for paid time off details:
• - For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• - For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).