Sr. Base Marketing Manager – Retention/Renewal

Responsibilities

• Develop and implement lifecycle marketing plans and business cases to support retention, adoption, and base account growth strategies
• Prepare recommendations for annual business plans and tactical lifecycle strategies to guide B2B base management efforts
• Collaborate with creative, merchandising, advertising teams, and agencies to develop customer communications, adoption messaging, and value propositions
• Partner with marketing planning, analysis, customer insights, and product management to inform retention, adoption, pricing, and product roadmap decisions
• Coordinate cross-functional partnerships with sales, product management, care, and operations to ensure consistent execution and customer experience alignment
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
• At least 18 years of age
• Legally authorized to work in the United States
• Required Knowledge, Skills and Abilities: - Brand Management - Business Case Development - Life-Cycle Campaign Management - Cross-Functional Leadership - Customer Segmentation - Data Analysis - Marketing Analytics - People Management - Strategic Thinking - Value Propositions

Preferred

• 7-10 years Marketing experience in retention, lifecycle management, customer engagement, or base management.
• 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or business services, with a focus on Marketing, Product Management, Sales, Customer Lifecycle, or Account Management

Benefits

• Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!