Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, subscription, loyalty, post-purchase journeys, etc.. Define KPIs, report on performance, identify insights, run effective tests, make recommendations, and deliver tangible performance improvements.

• Growth Lifecycle Management: Own end-to-end CRM strategies across email, SMS, subscriptions, loyalty, and post-purchase journeys.
• Measurement & Optimization: Define KPIs, analyze performance, test approaches, and deliver measurable improvements.
• Roadmap & Priorities: Identify gaps, build initiative roadmaps, and prioritize high-impact opportunities.
• Alignment & Execution: Ensure initiatives align with company targets and drive revenue through balanced messaging.
• Strategy Development: Develop Email/SMS strategy with clear KPIs, goals, and priorities.
• Customer Communications: Define onboarding, retention, replenishment, up/cross-sell, win-back, re-engagement, cart-abandonment, and reminders.
• Team Delivery: Lead Email and SMS team to deliver high-quality campaigns and flows in Klaviyo.
• Journey Personalization: Build segments and personalized journeys to drive incremental performance.
• Data-Driven storytelling: Use insights to inform leadership with results and priorities.
• Cross-Functional Collaboration: Partner with Brand/Creative to craft briefs and outputs aligned with performance and brand goals.

• 5+ years of experience in CRM, retention marketing, lifecycle marketing, email/SMS marketing, customer engagement, or related e-commerce marketing roles.
• Proven success managing multi-channel lifecycle programs.
• Strong experience with segmentation, personalization, A/B testing, customer journeys, and retention analytics.
• Experience with subscription, loyalty, or repeat-purchase business models
• Experience with CRM and customer engagement tools such as ESPs, SMS platforms, subscription tools, referral/loyalty platforms, e-commerce systems, and reporting tools.
• Experience managing campaign calendars, creative briefs, QA processes, launch timelines, and post-campaign reporting.
• Strong attention to detail and ability to ensure customer-facing communications are polished, accurate, compliant, and on-brand.
• Ability to operate strategically and tactically in a lean, fast-moving environment.
• Experience in CPG, supplements, wellness, health, beauty, or DTC e-commerce.
• People management or team lead experience.

• People management or team lead experience.

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts
• The annual base salary range for this position is $130,000 - $155,000 USD/year.
• This position may also be eligible for an annual discretionary bonus.