Responsibilities

• Lead Generation & Strategy: Develop and execute multi-channel lead generation campaigns to fuel the sales pipeline, ensuring a steady flow of high-quality prospects
• CRM Management (Salesforce): Act as the marketing lead for our Salesforce instance. Oversee data hygiene, lead routing rules, and the integration between sales and marketing activities
• Marketing Automation (Marketing Cloud): Design, build, and deploy automated journeys in Salesforce Marketing Cloud, including welcome series, re-engagement campaigns, and cross-selling. Optimize platform capabilities for segmentation, personalization and performance
• Campaign Execution & Schedule Management: Manage the cross-market email marketing calendar for customer and prospect communications. Oversee campaign development, scheduling, QA, launch, and mobile optimization
• Lead Scoring & Optimization: Develop and refine our lead scoring models to prioritize high-intent prospects, ensuring the Sales team focuses their energy on the most impactful leads
• Lead Nurturing: Create personalized, high-touch nurturing workflows that move leads from awareness to conversion
• Performance Analytics: Monitor and report on key performance indicators (KPIs) such as MQL-to-SQL conversion rates, email engagement metrics, and overall ROI of lifecycle campaigns
• Cross-Functional Collaboration: Work closely with our cement and ACM commercial organizations, IT commercial teams, marketing and enterprise teams to align messaging and strategic priorities
• Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.

Requirements

• Education: Bachelor's degree or 8 years of equivalent experience
• 8+ years of experience in B2B or high-growth B2C marketing, with at least 2 years in a CRM lead role
• Proven ability to map out a customer journey from first touch to final sale
• Deep understanding of lead scoring logic, behavioral triggers, and A/B testing methodologies
• You enjoy \"nerding out\" on data. You use metrics to tell a story and justify budget spend or tactical shifts
• Exceptional writing skills for crafting compelling nurture copy and the ability to present complex data to executive leadership
• Ability to set strategic and campaign-level KPIs, develop and implement performance measurement tools, understanding of and translate data into actionable recommendations
• Required Technical Skills: Advanced proficiency in Salesforce CRM and Salesforce Pardot/Marketing Cloud is required. Experience with automation platforms like Zapier is a plus. Certification (e.g., Pardot, Marketing Cloud Email Specialist or Consultant) is a major plus
• Travel Requirements: 25-40%
• - Position is in a high-volume, rapidly paced environment that requires problem solving, analytical and verbal/written communication skills, so an ideal candidate will have strong experience leading both strategic development and tactical execution

Preferred

• Experience with Zapier or other automation platforms is a plus
• Certification (e.g., Pardot, Marketing Cloud Email Specialist or Consultant) is a major plus

Benefits

• Competitive salary
• Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
• Employee Stock Purchase Plan
• Medical, Dental, Disability and Life Insurance
• Holistic Health & Well-being programs
• Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
• Vision and other Voluntary benefits and discounts
• Paid time off & paid holidays
• Paid Parental Leave (maternity & paternity)
• Educational Assistance Program
• Dress for your day