Director, Creative Marketing (Lifecycle and Organic Growth)

New York City, NY (Remote)

$135K/yr – $185K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Overhaul and optimize customer communications to shift from functional messaging to value-based branding, owning lifecycle growth across email, SMS, in-app, and cross-functional collaboration with Product, Design, Growth, and Insights to drive trust and long-tail conversions.

  • Lifecycle content: Phase 1 focus on revamping CRM, email, SMS, and in-app copy to increase engagement and conversions.
  • Brand tone expansion: Phase 2 scope expanding to organic content and brand affinity through social/content that resonates with audiences.
  • Cross-functional ownership: Align with Product, Design, Growth, and Customer Insights to shape trust and long-term relationships.

Job Description

Overhaul and optimize customer communications to shift from functional messaging to value-based branding, owning lifecycle growth across email, SMS, in-app, and cross-functional collaboration with Product, Design, Growth, and Insights to drive trust and long-tail conversions.

  • Lifecycle content: Phase 1 focus on revamping CRM, email, SMS, and in-app copy to increase engagement and conversions.
  • Brand tone expansion: Phase 2 scope expanding to organic content and brand affinity through social/content that resonates with audiences.
  • Cross-functional ownership: Align with Product, Design, Growth, and Customer Insights to shape trust and long-term relationships.
Jerry logo

Jerry

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017
Palo Alto, California, USA
356 employees (29 in marketing)

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$3.8M
Traffic Source Mix
Search
33.5%
Direct
55.7%
Referral
6.9%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~357

Marketing Team

Marketing Team Size
21 (6% of company)
Median Career Experience
9 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$242M
Last Raise
Series C, 3 years ago