Responsibilities

• - This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing
• - Build and execute a high-frequency, high-conversion campaign calendar
• - Decide what products, offers, and promotions get deployed based on performance data
• - Drive first purchase, repeat purchase, and subscription conversion
• - Architect and continuously optimize end-to-end customer journeys, including Acquisition nurture, Conversion flows, Post-purchase monetization, Replenishment & subscription upsell, Win-back/reactivation
• - Partner with leadership to define and evolve subscription strategy at a strategic level
• - Improve rebill rates, churn reduction, and subscriber LTV
• - Lead direct-response messaging strategy across Email and SMS
• - Ensure every send has a clear objective: drive revenue, conversion, or retention
• - Develop and refine: Offer frameworks, Promotional hooks, Urgency and conversion tactics

Requirements

• - 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
• - Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
• - Demonstrated success driving 30%+ of company revenue from Email/SMS
• - Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
• - Strong background in direct response marketing (copy, offers, conversion strategy)
• - Experience owning subscription performance and retention optimization
• - Strong technical fluency: Deliverability best practices, data flows, tracking, and integrations
• - Analytical mindset with ability to translate data into action quickly
• - Ability to operate both strategically and tactically (player-coach)