Truly Free Home | Company Profile, Culture & Jobs

Company overview

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.Truly Free Home provides you with the most effective family-safe cleaning solutions on earth.We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals

Founded in 2015

Traverse City, Michigan, USA

78 employees (14 in marketing)

www.trulyfreehome.com

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1M

Last raise

$1M

Convertible Note, 4 years ago

Funding history

May 2022

Convertible Note Truly Free · $1M

Feb 2021

Convertible Note Truly Free

Audience

Monthly website visitors

478.3K

Month over month+111.2%

Quarter over quarter+66.5%

Top sourceDirect (67%)

Ad budget per month$5.0K

Average search rank46

Traffic source mix

Direct

67%

Search

25.5%

News

Truly Free Home Ranks No. 1410 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Aug 12, 2025 • PRWeb

Truly Free Review 2025: The Best Eco Laundry System With Quadrasalt Power, Enzyme Stain Control, and 40% Savings

Jul 7, 2025 • Newswire :) Press Release Distribution

EY US Announces Stephen Ezell of Truly Free Home as an Entrepreneur Of The Year® 2025 Michigan and Northwest Ohio Award Winner

Jun 24, 2025 • PRWeb

Links

www.trulyfreehome.com

Crunchbase

X (Twitter)

Truly Free Home insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2015

Headquarters

Traverse City, Michigan

Employees

201-500

19.7% growth last 12mo

Marketing team

14

18% of company

9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 19.7% last 12 months · More mature · Last funding 3+ years ago

Trend

2022-06-27 -> 2025-11-24

Headcount (12 months)

+19.7%

Last funding round

47 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

478.3K

Month over month+111.2%

Quarter over quarter+66.5%

Top sourceDirect (67%)

Traffic source mix

Direct

67%

Search

25.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

4 competitor sites

Search traffic: 6.9K organic clicks / 848 paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+26

Ad budget per month

$5.0K

Average search rank

46

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

14

18% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 14.

Funding

Shows saved funding data.

Total funding

$1M

Last raise

Convertible Note

4 years ago

Funding details

Amount raised

$1M

Last round

Convertible Note

Last fundraise

4 years ago

News

Shows saved company news.

Truly Free Home Ranks No. 1410 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Aug 12, 2025 • PRWeb

Truly Free Review 2025: The Best Eco Laundry System With Quadrasalt Power, Enzyme Stain Control, and 40% Savings

Jul 7, 2025 • Newswire :) Press Release Distribution

EY US Announces Stephen Ezell of Truly Free Home as an Entrepreneur Of The Year® 2025 Michigan and Northwest Ohio Award Winner

Jun 24, 2025 • PRWeb

Loading insights...

Headcount +19.7% year over year

Social

3.5%

Referral

3.4%

Paid referral

0.5%

LinkedIn followers

Follower count and growth

Total followers

15.3K

12-mo growth

+111.5%

Monthly growth

-0.1%

Salaries

Typical salary range

$120,000 – $150,000

/ yr

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Share your compensation anonymously to see full data.

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Open positions8 open marketing positions

DR Copywriter

Truly Free Home

USA (Remote)

$90K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.

6 weeks ago

Director of Lifecycle Marketing

Truly Free Home

New Mexico, USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeDirector/executive6+ years exp.

6 weeks ago

Director of CRO

Truly Free Home

New Mexico, USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeDirector/executive

3 months ago

Director of Lifecycle Marketing

Truly Free Home

New Mexico, USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeDirector/executive6+ years exp.

3 months ago

Funnel Builder and CRO Specialist

Truly Free Home

New Mexico, USA (Remote)

$100K/yr - $130K/yrIn-houseFull-time

4 months ago

DR Copywriter

Truly Free Home

USA (Remote)

$90K/yr - $110K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

View all 8 jobs

Truly Free Home insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2015

Headquarters

Traverse City, Michigan

Employees

201-500

19.7% growth last 12mo

Marketing team

14

18% of company

9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 19.7% last 12 months · More mature · Last funding 3+ years ago

Trend

2022-06-27 -> 2025-11-24

Headcount (12 months)

+19.7%

Last funding round

47 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

478.3K

Month over month+111.2%

Quarter over quarter+66.5%

Top sourceDirect (67%)

Traffic source mix

Direct

67%

Search

25.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

4 competitor sites

Search traffic: 6.9K organic clicks / 848 paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+26

Ad budget per month

$5.0K

Average search rank

46

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

14

18% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 14.

Funding

Shows saved funding data.

Total funding

$1M

Last raise

Convertible Note

4 years ago

Funding details

Amount raised

$1M

Last round

Convertible Note

Last fundraise

4 years ago

News

Shows saved company news.

Truly Free Home Ranks No. 1410 on the 2025 Inc. 5000 List of America's Fastest-Growing Private Companies

Aug 12, 2025 • PRWeb

Truly Free Review 2025: The Best Eco Laundry System With Quadrasalt Power, Enzyme Stain Control, and 40% Savings

Jul 7, 2025 • Newswire :) Press Release Distribution

EY US Announces Stephen Ezell of Truly Free Home as an Entrepreneur Of The Year® 2025 Michigan and Northwest Ohio Award Winner

Jun 24, 2025 • PRWeb

Social

3.5%

Referral

3.4%

Paid referral

0.5%

Total followers

15.3K

12-mo growth

+111.5%

Monthly growth

-0.1%