Position: Funnel Builder & CRO Specialist

Type: Full-Time or Contract

Location: Remote

Reports to: Head of Growth / DTC

Portfolio: Required

Company: Truly Free Home

ABOUT THE ROLE

Truly Free Home makes non-toxic, sustainable home and laundry products that actually work

.We sell direct-to-consumer and are obsessed with doing it well -- which means we're obsesse

dwith funnels

.
We're looking for a hands-on funnel builder who lives at the intersection of strategy, co

pyarchitecture, and execution. You'll own the full lifecycle -- from offer concept to pixel-perfe

ctpage -- and be expected to optimize relentlessly once liv

e.
WHAT YOU'LL O

WN - Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winb

ackcampai

gns- Design wireframes and high-fidelity page layouts optimized for direct response convers

ionprincip

les- Build pages end-to-end in Builder.io, including integrations with our ecommerce stack - Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze resu

lts- Own conversion rate optimization across the full purchase funnel, from landing page thro

ughpost-purch

ase- Collaborate with copywriters, media buyers, and brand to ensure message-to-market match

atevery s

tep- Monitor funnel performance daily and proactively identify drop-off points, friction,

andopportunity - Build and maintain a structured testing roadmap prioritized by revenue imp

act
YOU MUST H

AVE - Proven experience building high-converting direct response funnels -- VSLs, advertori

als,challenge funnels, subscription f

lows- Deep familiarity with Builder.io -- you can build fast, clean, and responsive without a devel

oper- Strong grasp of ecommerce product page psychology -- hero, proof, objection handl

ing,urgency, offer cla

rity- Hands-on CRO experience: hypothesis creation, test setup, statistical analysis, and itera

tion- Understanding of traffic temperature and how it should shape funnel structure and o

fferfra

ming- Ability to audit an existing funnel and produce a prioritized list of revenue-moving cha

nges- Comfort with analytics platforms (GA4, Triple Whale, or equivalent) to read funnel

dataindepende

ntly
BONUS PO

INTS - Experience in the natural / non-toxic CPG space or household product vert

icals- Familiarity with subscription and LTV-focused funnel models (free + shipping, trial, subscribe

&

save)- Working knowledge of Klaviyo flows as they relate to post-purchase funnel seque

ncing- Basic HTML/CSS ability to troubleshoot or fine-tune Builder.io b

uilds