Responsibilities

• Run a high-volume campaign engine
• Make decisive calls on offers, products, and promotions
• Close the loop between performance data and future strategy
• Own and deliver 30–40%+ of total company revenue through lifecycle channels
• Build and execute a high-frequency, high-conversion campaign calendar
• Decide what products, offers, and promotions get deployed based on performance data
• Drive first purchase, repeat purchase, and subscription conversion
• Architect and optimize end-to-end customer journeys including acquisition, nurturing, activation, post-purchase monetization, replenishment & subscription upsell, win-back/rea ctivation
• Partner with leadership to define and evolve subscription strategy at a strategic level
• Improve rebill rates, churn reduction, and subscriber LTV