Responsibilities

• MarTech Architecture
• Own the HubSpot instance end-to-end, including configuration, data architecture, segmentation strategy, workflow design, and integrations.
• Design and manage the Travel Advisor data layer, including segmentation logic, data quality standards, enrichment rules, and data flows into HubSpot.
• Manage website tracking and tag management (GTM, pixels, and event tagging).
• Establish data governance, UTM standards, and campaign tracking architecture.
• Own the MarTech stack, including HubSpot, Google Analytics, Glassbox, Peec.ai, and related platforms.
• Develop cross-channel attribution and reporting across email, web, and other active marketing channels.
• Lifecycle Strategy
• In partnership with the Content team, own the lifecycle messaging strategy for Travel Advisors, from onboarding through repeat engagement and retention.
• Design, implement, and optimize automated, behavior-based email journeys that guide Travel Advisors through the customer lifecycle. Continuously refine segmentation strategies to improve engagement and retention.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or a related role.
• Advanced proficiency with HubSpot, including configuration, workflow design, segmentation, and troubleshooting.
• Ability to work independently while collaborating effectively across cross-functional teams.
• Strong technical and analytical skills, with experience interpreting behavioral data and translating insights into actionable improvements.
• Experience working with analytics platforms such as GA4, Glassbox, or similar tools.
• Excellent written communication skills and the ability to maintain consistent brand standards.
• Experience designing, managing, or optimizing loyalty or rewards programs.
• Self-starter who thrives in a fast-paced, dynamic environment and embraces continuous improvement.
• Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and experience

Preferred

• Experience in the travel or hospitality industry is preferred.

Benefits

• Comprehensive health benefits
• Retirement savings plan with company contributions
• Generous paid time off allowance and birthday day off
• Flexible hybrid working schedules
• Parental leave and family-supportive policies
• Charity or volunteering time off
• Group-wide travel discounts