DR Copywriter

USA (Remote)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive direct-response copy across paid social, email, landing pages, and funnels to boost performance for a performance marketing team.

  • Own copy strategy and testing roadmap across paid social, email, landing pages, and funnels.
  • Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube), Email & SMS campaigns and flows, Landing pages and product detail pages, Advertorials and funnels.
  • Standout: Collaborative with creative and media teams to concept and iterate ad creative.

Job Description

Drive direct-response copy across paid social, email, landing pages, and funnels to boost performance for a performance marketing team.

  • Own copy strategy and testing roadmap across paid social, email, landing pages, and funnels.
  • Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube), Email & SMS campaigns and flows, Landing pages and product detail pages, Advertorials and funnels.
  • Develop high-performing hooks, angles, and messaging frameworks
Truly Free Home logo

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.Truly Free Home provides you with the most effective family-safe cleaning solutions on earth.We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals

Founded in 2015
Traverse City, Michigan, USA
78 employees (14 in marketing)

Traffic Signals

Monthly Visitors
478.3K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
25.5%
Direct
67%
Referral
3.4%
Social
3.5%
Paid
0.5%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
11 (14% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1M
Last Raise
$1M
Convertible Note, 4 years ago

Funding History

  • May 2022
    Convertible Note • $1M
  • Feb 2021
    Convertible Note

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