Responsibilities

• Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.
• Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands
• Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.
• Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.
• Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.
• Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.

Requirements

• Undergraduate (Bachelor’s) degree.
• 5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.
• Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns
• Proficient in Microsoft Office Suite, including Work, PowerPoint, Excel, and Outlook.
• Must probe legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

• Experience in the home services or lead-gen industries.
• Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.
• Experience leveraging AI-assisted content creation and workflow tools.

Benefits

• Industry-leading compensation package
• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Flexible Gym membership