Responsibilities

• Develop campaign messaging, concepts, and communication frameworks that support organizational priorities and audience engagement goals.
• Partner with strategists, marketers, and stakeholders to shape campaign messages that resonate with specific audience segments.
• Write, edit, and proof high-volume email communications supporting campaigns, events, programs, and organizational initiatives.
• Create compelling email copy designed to increase engagement, registrations, participation, and other conversion-focused outcomes.
• Develop messaging that can be adapted for audience segments, ensuring relevant and personalized experiences.
• Apply knowledge of personalization strategies to create content that aligns with audience interests, behaviors, and needs.
• Write and edit promotional communications supporting Scientific Sessions, Healthy Living, Lifelong Learning, and other programs for healthcare professionals, researchers, and consumer audiences.
• Produce recurring consumer newsletter content that is engaging, clear, and aligned with brand standards.
• Develop promotional and recap newsletters for scientific council audiences, highlighting key events, achievements, and upcoming opportunities.
• Create clear calls-to-action and messaging that encourage audience engagement and response.

Requirements

• Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience.
• Proven experience developing campaign messaging and audience-focused communication strategies.
• Success in creating email content that supports engagement, conversion, and audience participation goals.
• Understanding of audience segmentation and personalization principles.
• Ability to translate complex information into clear, concise, and compelling communications.
• Experience writing for both consumer and professional audiences.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple communication projects and deadlines simultaneously.
• Experience collaborating with marketers, strategists, and subject matter experts.

Benefits

• The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
• - Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• - Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• - Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• - Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• - Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• - Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
• - The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
• - At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. This position not a match with your skills? Click here to see other opportunities.
• - In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.