Responsibilities

• Direct Response Copy (Core Focus)
• Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube); Email & SMS campaigns and flows; Landing pages and product detail pages; Advertorials and funnels
• Develop high-performing hooks, angles, and messaging frameworks
• Partner with creative and media teams to concept and iterate ad creative
• Continuously test variations (headlines, offers, positioning) to improve KPIs
• Analyze performance data and translate insights into new copy directions
• Testing & Optimization
• Own copy testing roadmap and iteration cycles
• Identify winning messaging and scale it across channels
• Balance speed and quality—shipping frequently while improving performance

Requirements

• 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
• Proven track record of writing copy that drives measurable results
• Deep understanding of: Customer psychology and buyer intent; Offers, hooks, and urgency; Paid social and lifecycle marketing ecosystems
• Experience working closely with paid media, creative, or growth teams
• Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights)

Preferred

• Experience in DTC, CPG, or subscription businesses
• Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
• Exposure to SEO or long-form content strategy