Own the direct response copy strategy across paid social, email/SMS, landing pages, and funnels, driving testing cycles, performance insights, and scalable messaging.

Own copy testing roadmap and iteration cycles
Translate performance data into new copy directions
Collaborate with creative, media, and growth teams to scale winning messaging

Job Description

Responsibilities

Direct Response Copy (Core Focus)
Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube); Email & SMS campaigns and flows; Landing pages and product detail pages; Advertorials and funnels
Develop high-performing hooks, angles, and messaging frameworks
Partner with creative and media teams to concept and iterate ad creative
Continuously test variations (headlines, offers, positioning) to improve KPIs
Analyze performance data and translate insights into new copy directions
Testing & Optimization
Own copy testing roadmap and iteration cycles
Identify winning messaging and scale it across channels
Balance speed and quality—shipping frequently while improving performance

Requirements

3+ years of direct response copywriting experience (DTC or performance marketing preferred)
Proven track record of writing copy that drives measurable results
Deep understanding of: Customer psychology and buyer intent; Offers, hooks, and urgency; Paid social and lifecycle marketing ecosystems
Experience working closely with paid media, creative, or growth teams
Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights)

Preferred

Experience in DTC, CPG, or subscription businesses
Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
Exposure to SEO or long-form content strategy

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.Truly Free Home provides you with the most effective family-safe cleaning solutions on earth.We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals

Founded in 2015

Traverse City, Michigan, USA

78 employees (14 in marketing)

www.trulyfreehome.com

Traffic Signals

Monthly Visitors

478.3K

Monthly Google Ads Budget

$5K

Traffic Source Mix

25.5%

Direct

67%

Referral

3.4%

Social

3.5%

Paid

0.5%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size

11 (14% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1M

Last Raise

$1M

Convertible Note, 4 years ago

Funding History

May 2022
Convertible Note • $1M
Feb 2021
Convertible Note

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Job Summary

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Responsibilities

Requirements

Preferred

Truly Free Home

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

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All marketing roles in the US

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DR Copywriter

Director of Lifecycle Marketing

Director of CRO

Director of Conversion Rate Optimization (CRO)

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Truly Free Home

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News