Director of Conversion Rate Optimization (CRO) at Truly Free Home | USA | $120K/yr – $150K/yr

Director of Conversion Rate Optimization (CRO)

USA (Remote)

$120K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 5 months ago

Job Summary

Drive UX, CRO, and design leadership for a remote DTC health brand, owning the UX/UI roadmap, experiments, and rebrand efforts.

Must-have: 5+ years in UX/UI, CRO, or product design with measurable impact.
Standout: Led major website redesigns or rebrands with a scalable design system.

Job Description

Responsibilities

Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
Translate behavioral insights and data into conversion-driven design decisions
Own the UX/UI vision and roadmap across: Ecommerce website, Landing pages and funnels, Customer portal and subscription management, Mobile experiences
Ensure every experience balances brand trust, speed, clarity, and persuasion
Lead a comprehensive website rebrand and UX overhaul
Ensure brand consistency, accessibility, and usability best practices
Modernize design while protecting conversion performance during transition
Build and maintain a scalable, performance-oriented design system

Requirements

5+ years in UX/UI, CRO, product design, or human experience design
Proven success in high-conversion DTC ecommerce and subscription businesses
Deep expertise in direct response design
Demonstrated impact on KPIs such as: Conversion rate
Bounce rate
Retention and churn
LTV and AOV
Experience leading major website redesigns or rebrands
Strong command of design systems, responsive design, and accessibility
Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
Experience running and interpreting CRO experiments
Exceptional communication and leadership skills
Portfolio Requirement (Non-Negotiable) Candidates Must Submit a Portfolio Demonstrating

Preferred

Health & wellness or regulated consumer brands
Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
Working knowledge of HTML/CSS and collaboration with frontend teams
Familiarity with behavioral psychology, persuasion, and decision design

Benefits

A mission-driven company improving human and environmental health
Health, dental, and vision insurance
Flexible PTO and fully remote work
Executive-level ownership and real impact
The opportunity to define the digital experience of a category-leading DTC brand

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.Truly Free Home provides you with the most effective family-safe cleaning solutions on earth.We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals

Founded in 2015

Traverse City, Michigan, USA

78 employees (14 in marketing)

www.trulyfreehome.com