Responsibilities

• Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional)
• Cold email marketing
• Co-marketing with partners
• Affiliate marketing campaigns
• Social media
• Written and video content creation (inc. blogs and webinars)
• Reporting and insights
• Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn - leveraging the full channel mix to engage, educate, and nurture users
• Increase free-to-paid conversions: Your core measurement is the ability to convert free user to a paid plan
• Establish and improve the nurture engine: You'll build a nurture engine that leverages user-behavior and persona signals to deliver personalized communications that builds brand affinity

Requirements

• At Hunter, Marketing is a core part of how we generate brand affinity and revenue.
• In this role, you'll cut through that noise, joining a team of enthusiastic, highly-skilled marketers who take pride in their role as a caretaker of the brand.
• Your goal is to own the entire lifecycle of our users so that more eyeballs see Hunter, more users find, verify, and send emails using the platform, API, and MCP server, and our brand continues to be the trusted voice in this category.
• How Marketing Works At Hunter
• Hunter's marketing has grown from SEO foundations. Over the last two years, more activity in research, content, email marketing, paid media, and affiliates have contributed to incredible growth.
• Your task is to work on the onboarding and nurture engine that engages our users to promote our content, convert free users to paid plans, and increase the lifetime value of our users.
• In this role, you need deep knowledge of this category, user empathy, and the stakeholder & project management skills to work with the Head of Marketing, Head of Customer Success, Product Manager, and our marketing team to deliver growth measured in free>paid conversion rate, lifetime value, and retention.
• You'll walk into an established onboarding and nurture engine, dozens of campaigns, and co-marketing opportunities, and immediately hit the ground running, firstly by reviewing and creating rapid improvements to onboarding and nurturing, before turning your attention to planning and executing critical Q1 campaigns.
• Ownership areas include: - Email marketing (onboarding, nurturing, retention, win-back, newsletters, and promotional) - Cold email marketing - Co-marketing with partners - Affiliate marketing campaigns - Social media - Written and video content creation (inc. blogs and webinars) - Reporting and insights
• What you'll do: - Own the user journey: You'll work cross-department to own the full user journey - from search and account creation, through to converting to a paid plan, increasing usage, and limiting churn - leveraging the full channel mix to engage, educate, and nurture users

Preferred

• Bonus points if you've worked with tools like hunter.io, understand this category, and have worked within it or in a related category (e.g. email marketing)

Benefits

• A yearly gross compensation ranging between $84,000-97,000, depending on experience
• An automatic yearly raise of 5%
• Five weeks of paid vacations per year
• Employment status
• Co-working space membership
• Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)