Responsibilities

• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Own triggers, timing, conditional logic, exclusions, dynamic content, and integrations.
• Maintain a clear campaign calendar and reliable production process.
• Partner with Content and Creative while remaining accountable for the accuracy, quality, and performance of every send.
• Protect deliverability, consent, list health, and the overall customer experience.
• Use customer behavior, purchases, engagement, and subscription status to build segments and personalize communications.
• Run a structured testing roadmap across audiences, messaging, creative, offers, timing, and flow logic.
• Document what works and use those learnings to improve future campaigns and journeys.

Requirements

• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• A track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into an action plan.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment.
• High ownership, clear communication, and the ability to manage multiple priorities without heavy oversight.

Preferred

• Experience with subscription-based DTC businesses.
• Hands-on Stay.ai experience, including subscription retention, cancellation flows, and Shopify/Klaviyo integration.
• Experience with health, wellness, or other consumer brands.
• Figma proficiency for journey mapping or email design.
• Experience with customer research, referral, loyalty, or advocacy programs.
• Familiarity with cohort analysis and subscription-retention reporting.