Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

McLean, VA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 days ago

Job Summary

Own the lifecycle strategy and execution to drive growth, profitability, and competitive advantage across product, credit risk, marketing, and leadership at Capital One.

  • Lead a cross-functional team from inception to scale, mentoring analysts
  • Shape product, pricing, and marketing strategies with data-driven insights

Job Description

Responsibilities

  • Product-Led Growth: Partner closely with the Product team to shape seamless user experiences, that held drive growth and long-term engagement
  • P&L & Economic Ownership: Own the numbers, opportunity sizing, and offer economics to ensure all efforts drive measurable, profitable growth.
  • Team Building & Leadership: Recruit, hire, and mentor a team from the ground up to support and scale your lifecycle vision.
  • Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
  • Leadership: May manage and develop multiple analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One
  • Product: Develop and implement new product and pricing strategies for various lending products; lead product level data modeling/analytics
  • Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
  • Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis
  • Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently
  • Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

Requirements

  • Bachelor’s Degree
  • At least 4 years of experience performing quantitative analysis
  • At least 4 years of experience performing qualitative analysis
  • At least 2 years of experience performing people management
  • At least 2 years of experience performing project management

Preferred

  • Master’s Degree
  • 2+ years of experience in financial services
  • 1+ year of experience in consulting

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

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