Responsibilities

• Develop a CRM strategy to optimize the customer journey and execute high-impact initiatives that drive acquisition, retention, engagement and loyalty, in partnership with Product, Content, Merchandising and Brand Creative.
• Build email marketing strategies and testing roadmaps tailored to audience segments and lifecycle stages, ensuring alignment with overarching business objectives.
• Significantly expand our triggered email program, auditing and rebuilding existing behavioral, transactional and lifecycle flows, and developing net-new automations, growing it into a substantial contributor to the overall marketing mix.
• Collaborate closely with Product on onsite segmentation (e.g. homepage segmentation) and build a connected system of personalized on- and offsite experiences to drive retention, upsell and cross-sell.
• Identify, pilot and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization, establishing Paperless Post's initial framework for AI-driven lifecycle marketing.
• Leverage AI tools (e.g. Claude, Google Gemini) to accelerate campaign production workflows, including copy generation, subject line testing and creative iteration, while maintaining brand voice and quality standards.
• Partner with Product and Engineering to evaluate and integrate AI/ML capabilities within Sailthru and adjacent martech, building toward a personalization-at-scale infrastructure across the customer lifecycle.
• Analyze performance, establish benchmarks, and continuously optimize messaging, targeting, and ROI, to share insights with cross-functional partners.
• Own email measurement, including attribution models and testing frameworks.
• Oversee day-to-day email operations including strategy, segmentation, execution, QA and reporting, while owning the ESP (Sailthru/Zeta) relationship and all related functions.

Requirements

• 6+ years in CRM/lifecycle marketing with a strong track record of driving business results through targeted, insights-driven programs.
• Expertise with Sailthru (Zeta) through 3+ years of day-to-day hands-on experience.
• Proven experience auditing, rebuilding and scaling triggered/automated email programs, with demonstrated impact on engagement and revenue.
• Deep experience in audience segmentation, A/B testing and translating performance data into actionable strategy.
• Familiarity with email HTML and technical email requirements; comfort overseeing execution and troubleshooting with an external agency.
• Proficient in data integration and the technical setup needed for email automation and personalization.
• Up-to-date knowledge of email marketing regulations (CAN-SPAM, GDPR).
• A proactive, accountable hands-on leader who problem-solves creatively and thrives in a lean, fast-moving environment.
• Curiosity and hands-on experimentation with AI tools as applied to email marketing, including content generation, workflow acceleration and predictive optimization. Formal AI expertise is not required, but a genuine growth mindset toward these tools is essential.

Preferred

• Experience with Looker or other BI/analytics tools.
• Experience managing or executing an ESP migration.
• Experience in high-growth startups or product-led companies.
• Bachelor's degree in Marketing, Business or a related field; relevant experience is more important.

Benefits

• All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits.