Responsibilities

• As a Customer Lifecycle Marketing Manager, you will serve as the primary strategic voice of the lifecycle organization within our integrated marketing planning process.
• You will design and execute multi-channel campaigns to guide customers through their lifecycle journey, ensuring alignment across Campaign, Field, and Partner activities.
• You will analyze customer data and campaign performance to refine strategies, driving continuous improvement and optimization of our marketing efforts.
• You will collaborate with cross-functional teams to translate customer insights into audience-first campaigns that enhance brand loyalty and drive demand.
• You will lead the development of repeatable, high-impact marketing processes to ensure a seamless and consistent customer experience across all digital and physical touchpoints.

Requirements

• 5+ years of experience in multi-channel global marketing campaign development and execution.
• 7+ years of experience working within cross-functional, agile marketing teams.
• 5+ years of proficiency in utilizing marketing automation tools for lifecycle campaign implementation and monitoring.
• 4+ years of experience analyzing customer data and performance metrics to optimize campaign outcomes.
• 4+ years of demonstrated experience in managing marketing projects within a large-scale or global organization.

Preferred

• Deep expertise in Customer Lifecycle Marketing and omni-channel strategy.
• Proven ability to lead cross-functionally within a highly matrixed and entrepreneurial environment.
• Strong experience using design thinking and customer interviews to inform marketing strategy.
• Exceptional communication and stakeholder management skills to build consensus across departments.
• Ability to synthesize complex data sets into actionable recommendations for leadership.

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees; 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco; Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees; Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations); 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next; Additional paid time away may be requested to deal with critical or emergency issues for family members; Optional 10 paid days per full calendar year to volunteer; For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.