Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
5 days ago
Lifecycle Specialist, Digital Success & Expansion
USA (Remote)
$92K/yr – $132K/yrMid Level2+ years expFull time
Posted 2 months ago
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Job Summary
Own lifecycle communications execution for a B2B SaaS platform, turning customer journeys into automated campaigns across email, in-app, and mobile channels, while coordinating with product, data, and support to optimize activation, adoption, and expansion.
- Lifecycle Campaign Ownership: design and launch multi-channel flows (welcome, activation, reactivation, expansion) and iterate based on performance signals.
- Tools & QA: configure segments/triggers, validate audiences and links, and monitor campaigns post-launch with cross-functional partners.
- Cross-Functional Optimization: translate playbooks into templates and sequences with Lifecycle Marketing, Support, GTME, and Sales, and drive data-informed improvements.
Job Description
Own lifecycle communications execution for a B2B SaaS platform, turning customer journeys into automated campaigns across email, in-app, and mobile channels, while coordinating with product, data, and support to optimize activation, adoption, and expansion.
- Lifecycle Campaign Ownership: design and launch multi-channel flows (welcome, activation, reactivation, expansion) and iterate based on performance signals.
- Tools & QA: configure segments/triggers, validate audiences and links, and monitor campaigns post-launch with cross-functional partners.
- Cross-Functional Optimization: translate playbooks into templates and sequences with Lifecycle Marketing, Support, GTME, and Sales, and drive data-informed improvements.
Apollo.io
Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.
San Francisco, California, USA
Recent Ads
Traffic Signals
Monthly Visitors
9.1M
Monthly Google Ads Budget
$391.8K
Traffic Source Mix
Search
27.9%
Direct
65.2%
Referral
4.9%
Social
1.3%
Paid
0.6%
Marketing Team
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
3
