Responsibilities - Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments. - Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals. - Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives. - Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities. - Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization. - Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences. - Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels. Requirements - 4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention) - Analytical with structured problem-solving - Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation - Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar) - Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design - Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support - Strong organization skills, attention to detail, and a passion for optimizing processes - Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders - Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities - Experience across both B2C and B2B email marketing strategies is a strong plus Nice_to_have - Experience across a two-sided marketplace or e-commerce is a strong plus - Experience with personalization models or dynamic content at scale is a plus - Experience with Excel & SQL is a plus Benefits - Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. - Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. - Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. - Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. - Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.