Lifecycle Marketing Manager

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own retention and customer experience by orchestrating targeted multichannel campaigns, feedback loops, and data-driven improvements across post-service interactions.

  • Audience-driven lifecycle: segment and nurture customers through SMS, email, and mail campaigns to boost retention and repeat bookings.
  • Campaigns and feedback: manage calendars, coordinate outbound lists, monitor reviews, route feedback, and drive fast issue resolution.
  • Measurement and optimization: analyze ROI, satisfaction, and service metrics to lift customer engagement and loyalty.

Job Description

  • Build and manage customer audiences within ServiceTitan
  • Create and launch targeted SMS, email, and direct mail campaigns
  • Develop seasonal, promotional, maintenance, and service follow-up campaigns
  • Partner with the Outbound Team to provide customer call lists and campaign targeting
  • Track campaign performance and optimize based on results
  • Maintain marketing calendars and campaign schedules
  • Manage post-service customer satisfaction survey processes
  • Create and optimize customer feedback workflows
  • Monitor customer reviews and satisfaction trends
  • Route customer feedback to the appropriate managers and departments
  • Help ensure fast resolution of customer concerns
  • Identify recurring customer experience issues and improvement opportunities
  • Analyze customer data and campaign performance metrics
  • Report on campaign ROI, retention rates, booking performance, and customer satisfaction scores
  • Make recommendations to improve customer engagement and retention
  • Experience with outbound call initiatives
  • Health insurance
  • Paid time off
Anytime Garage Door logo

Anytime Garage Door

As a prominent player in the garage door industry, we take pride in our commitment to quality service and customer satisfaction. Our company currently operates in Nevada, Arizona, California, Colorado, Washington, Texas, Kansas, Minnesota, Missouri, Tennessee, Illinois, Utah, and Florida, and we are continuing to grow

Founded in 2006
32 employees (5 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Monthly Google Ads Budget
$173.8K
Traffic Source Mix
Search
29.8%
Direct
45%
Referral
10%
Social
13.6%
Paid
1.4%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
4 (13% of company)