Wedgewood Weddings

CRM & Lifecycle Marketing Manager

Irvine, CA (Hybrid)

$85K/yr – $95K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own CRM and lifecycle engine across Salesforce and marketing automation, turning data, segmentation, and nurturing into faster, higher-quality conversions for multi-touch buyer journeys.

  • CRM & Lifecycle Ownership: manage Salesforce/Marketing Cloud, health, routing, automation, and campaigns
  • Audience & Personalization: build segmentation and nurture flows for long cycles and high-consideration journeys
  • Measurement & Optimization: analyze funnels, build leadership dashboards, and drive continuous improvement across integrations and websites

Job Description

Responsibilities

  • Manage and optimize Salesforce and Salesforce Marketing Cloud
  • Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows
  • Create and maintain audience segmentation strategies to improve personalization and conversion performance
  • Monitor CRM health, lead routing, automation logic, and campaign performance
  • Maintain data accuracy, consistency, and CRM integrity across systems
  • Develop nurture sequences for long sales cycles and high-consideration customer journeys
  • Optimize lead scoring, lead stages, and conversion pathways
  • Partner with sales and marketing teams to improve lead handoff and funnel efficiency
  • Identify opportunities to increase engagement, conversion rates, and customer retention through automation and personalization
  • Support website migrations and CRM-related integrations

Requirements

  • 3+ years of hands-on CRM management experience
  • Experience with Salesforce and Salesforce Marketing Cloud
  • Proven success building and managing:
  • Lead nurture sequences
  • Marketing automation workflows
  • Lifecycle campaigns
  • Customer journey strategies across multiple touchpoints
  • Experience supporting businesses with long sales cycles and high-consideration purchases
  • Experience supporting website migrations and CRM integrations
  • Strong understanding of lead management, segmentation, automation logic, and reporting
  • Strong analytical, organizational, and project management skills
  • Ability to balance strategy with execution in a fast-moving environment

Preferred

  • Experience in hospitality, weddings, events, luxury services, travel, or related industries
  • Experience supporting multi-location or enterprise organizations
  • Familiarity with paid media attribution and customer acquisition funnels
  • Experience collaborating with web development and analytics teams
  • Knowledge of CRM best practices, data governance, and lifecycle strategy

Benefits

  • competitive pay; favorable bonus plan; PTO; paid holidays; sick leave; medical, dental, vision, accident and life insurance; a company funded health reimbursement account; or our 401(k) with company match
  • Growth-oriented culture – thrive in our dynamic "have fun" environment, with 80% of General Manager and Regional Manager positions filled through internal promotions.
  • Highly recommended workplace : 90% of our full-time team members endorse us as a great place to work, thanks to our collaborative culture and focus on employee satisfaction.