Responsibilities

• Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
• Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
• Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
• Establishes advanced marketing automation workflows and sophisticated customer scoring models for enhanced personalization.
• Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
• Drives mentoring and professional development support for junior lifecycle marketing team members.
• Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
• Comply with all applicable laws/regulations, as well as company policies/procedures
• Performs other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Five (5) years Lifecycle Marketing or Customer Marketing experience
• Strong understanding of advanced marketing automation and customer journey optimization
• Experience with customer data analysis and predictive modeling
• Proven ability to mentor and guide junior team members
• Excellent strategic thinking and problem-solving skills
• Experience with customer success and retention program development