Creative Lead, Lifecycle & Organic Growth at Jerry.ai | New York City, NY | $135K/yr – $185K/yr

Jerry.ai

Creative Lead, Lifecycle & Organic Growth

New York City, NY (Remote)

$135K/yr – $185K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the brand voice and lifecycle messaging for a consumer brand, driving trust, engagement, and long-tail conversions across email, in-app, and organic content.

Collaborate with Product, Design, Growth, and Insights to shape a value-driven communication experience.
Write emails, in-app copy, and social content to grow brand affinity and keep audiences engaged.

Job Description

Responsibilities

Overhaul customer communications across CRM, email, SMS, and in-app copy to shift messaging from functional to relationship-driven.
Collaborate with Product, Design, Growth, and Customer Insights to build trust, engagement, and long-tail conversion.
Lead tone of voice as lifecycle campaigns scale and expand to organic content such as social media.
Write email campaigns, draft in-app tooltips, and engage drivers on Reddit.
Build a brand tone across organic surfaces in partnership with the CEO.

Requirements

5+ years of experience in creative marketing with a focus on organic growth and a copy lean.
Proven track record with organic channels like email, SMS, and social.
Experience working with consumer brands.
A portfolio showcasing both your writing and creative craft.
Bachelor's Degree.

Nice-to-have

A portfolio showcasing both your writing and creative craft.
Bachelor's Degree.
5+ years of experience in creative marketing with a focus on organic growth and a copy lean.
Proven track record with organic channels like email, SMS, and social.

Benefits

We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others.
Equity opportunities may also be part of your total rewards package. Part-time, contract, or freelance roles may not be eligible for certain benefits.

Jerry.ai

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai