Creative Lead, Lifecycle & Organic Growth at Jerry | New York City, NY | $135K/yr – $185K/yr

Jerry

Creative Lead, Lifecycle & Organic Growth

New York City, NY (Remote)

$135K/yr – $185K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Build and own Jerry’s brand voice across CRM, email, SMS, in-app, and social channels, turning functional copy into engaging, trust-building experiences that drive long-tail growth and brand affinity.

Own the voice across emails, push notifications, in-app copy, SMS, and social to shape tone and drive engagement.
Collaborate with Product, Design, Growth, and Customer Insights to translate complex topics into approachable, human messaging that builds trust.
Expand lifecycle content into editorially-driven organic content to grow brand presence and community signals.

Job Description

Phase 1: Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
You will take our messaging from functional and direct to value-additive and relationship-driven.
You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion.
Phase 2: As our tone of voice begins to take shape and we see success with lifecycle campaigns, your scope may expand as you take on driving customer growth and building brand affinity through producing other creative organic content (e.g. social media, etc).
We need someone who knows how to talk about a brand in ways that make people feel something and take notice.
You will be the voice of Jerry across emails, push notifications, subreddit threads, and feature launches.
You’ll be the voice of Jerry in emails, SMS, in-app copy, and on social channels to build trust and engagement.
You will craft copy that translates complex, dry, and even stressful topics (car insurance, loans, repairs) into copy that is engaging, human, and accessible.

Jerry

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai