Responsibilities

• Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
• Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
• Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
• Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
• Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
• Lead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel

Requirements

• 6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
• 2–3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
• Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
• Basic working knowledge of SQL and comfort querying data
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
• A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
• Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist

Preferred

• Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
• Familiarity with Looker or experience in data transformation is a plus

Benefits

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women\'s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans