Lifecycle Marketing Coordinator, CRM

Responsibilities

• Created more capacity for growth by taking meaningful execution work off Lifecycle Managers' plates, enabling the team to launch more priority campaigns and experiments.
• Made campaign delivery more dependable by consistently shipping accurate campaigns on time, with fewer avoidable errors and less rework.
• Improved operational efficiency by simplifying recurring workflows, reducing manual effort and turnaround time while maintaining quality.
• Strengthened the customer experience by surfacing and helping resolve outdated content, broken links, and targeting or personalization issues across live programs.
• Turned campaign learnings into business improvements by spotting opportunities in results and execution insights, helping the team fix underperforming campaigns, expand what works, and prioritize work with greater impact.

Requirements

• Hands-on CRM execution experience (typically 1–3 years), including personally building, QA'ing, and launching campaigns in an email service provider (ESP) or marketing automation platform
• Strong attention to detail, with a thorough approach to checking campaign content, links, targeting, and setup
• Organization and follow-through, with the ability to manage multiple projects and deadlines at once and keep work moving
• Proactive communication: clear status updates, coordination with partners, and early flagging of blockers
• Technical curiosity and analytical thinking, including comfort learning new tools, troubleshooting issues, and asking questions about campaign performance

Preferred

• Braze experience, helping you ramp quickly on our platform
• Exposure to segmentation, personalization, and A/B testing, plus basic campaign reporting and interpreting results to identify improvements
• Experience supporting automated lifecycle journeys (onboarding, retention, win-back), ideally in a consumer app or e-commerce business with recurring customer engagement
• Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here .
• Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here .