Senior Lifecycle Marketing Manager

Responsibilities

• Lifecycle Execution ( Customer.io ): Translate overarching strategy into technical reality. You will directly build, deploy, test, and optimize automated lifecycle journeys, owning the tactical execution of onboarding, cross-sell/upsell, at-risk intervention, churn reduction, and win-back programs.
• GTM & Ad-Hoc Communications: Serve as the execution engine for product and feature releases, as well as one-off campaigns such as incident responses, operational updates, and event communications.
• Referral & Creator Programs: Own the programmatic strategy and execution of SQUIRE's Ambassador tracks. You will drive the structure, incentives, promotion, and performance reporting of our Referral and Creator programs.
• Milestones, Gifting & Recognition: Run programmatic customer milestone campaigns (e.g., booking volume milestones, tenure celebrations, and awards) to surprise and delight our users.
• Reviews & Testimonials: Systematize the capture of promoters, creators, and other customer stories to generate a steady stream of customer proof points for GTM campaigns and the newsletter.
• Cross-Functional Collaboration: Partner with Revenue Operations, Product Design & Engineering (PDE), and Customer Success to align communications, ensure seamless data syncing for targeted segments, and drive measurable impacts on LTV.

Requirements

• 5–8 years of experience in customer marketing, lifecycle marketing, or retention-focused roles, preferably in a B2B or B2B2C SaaS environment.
• Deep, hands-on Customer.io expertise: You don't just strategize; you can build complex workflows, utilize Liquid syntax, manage event-triggered data, and run your own QA.
• AI Fluency: Familiarity with AI tools and best practices for leveraging AI in lifecycle marketing to scale personalization, content generation, and operational efficiency.
• Advocacy & Program Management: Proven experience developing and managing programmatic advocacy channels like referral engines, creator tracks, or ambassador networks at scale.
• Data-Driven Mindset: Hands-on experience using CRM systems (Salesforce), analytics tools, and behavioral insights to segment audiences and personalize touchpoints.
• Exceptional Communication: Excellent written and verbal communication skills, with a knack for translating value into customer-centric narratives.
• Strategic Execution: The ability to balance high-level strategy with tactical execution—you can present to leadership one hour and build an email branch the next.

Preferred

• Ambassador software (or similar) expertise.
• Understanding of the barbershop or service-based small business space.
• A creative thinker who can balance structural lifecycle metrics with surprise-and-delight cultural moments.