Director of Lifecycle Marketing (Remote)

Responsibilities

• Own Lifecycle Marketing and lead our Lifecycle Marketing team
• Own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life
• Span a patient’s entire lifecycle with us - nurturing them from their initial interaction with us to meeting their treatment goals to turning to Rula the next time they need mental healthcare based on the strength of their first experience with us
• For providers, ensure their experience working with Rula is delightful, supported, and clinically-sound
• Span the different owned channels that we have to communicate with both like email, SMS, and push notifications
• Continually launching new programs within lifecycle marketing and testing around all elements of lifecycle to drive improvements and delight our audiences
• Coordinate closely with the core product and strategy & operations teams who own the overall patient or provider experience and the growth product and engineering team
• Collaborate extensively across the marketing team to help tell the Rula brand story and ensure a coherent patient/provider experience throughout their journey with Rula
• The ideal candidate is incredibly excited about lifecycle marketing, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross-functionally
• Play an important role in our continued growth

Requirements

• 10+ years of experience in marketing
• 4+ years of experience in a leadership people manager role. Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push
• Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives and cross-functional workflows
• Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics (e.g., CAC, LTV, churn reduction)
• Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that directly drove measurable, large-scale improvements in acquisition, retention, and reactivation

Preferred

• Self starter, has elevated complex, but new lifecycle programs (1 -> 100, we are past the 0 ->1 stage)
• Experience with lifecycle marketing for an ongoing or high frequency services type business
• Experience defining email/SMS/push governance (rules of engagement for communication, compliance, etc)
• Experience at a fast paced mid/later stage startup or growth company
• Experience navigating highly regulated industries (e.g., Healthcare, FinTech) with a strong understanding of compliance guardrails, patient privacy, and HIPAA requirements in marketing communications

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Supporting your mental and physical health
• Quarterly department stipend : Fun team-building activities or in-person gatherings
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses