Lead, CenterWell Onboarding Marketing

Responsibilities

• The Pod Lead is responsible for leading the day-to-day operations of the marketing pod, ensuring priorities are clear, work is effectively planned, and stakeholder commitments are delivered with consistency and quality.
• The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members.
• Performs multiple analytic functions, such as modeling data management or reporting solutions.
• Advises executives to develop functional strategies (often segment specific) on matters of significance.
• Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision.
• Uses independent judgment requiring analysis of variable factors and determining the best course of action.
• The Pod Lead translates journey strategy into actionable plans and oversees execution within the Adobe Experience Platform.
• This role owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication while continuously identifying opportunities to improve team effectiveness, delivery predictability, and speed-to-market.
• Success in this role is defined by the ability to build a high-performing, accountable pod culture; remove barriers to execution; maximize platform capabilities; and drive reliable delivery that contributes to shared business outcomes.
• This is an opportunity to help shape the future of Humana's marketing pod operating model by leading a high-impact team focused on delivering better member experiences, faster execution, and measurable business results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.
• 2+ years of experience leading agile teams, pods, or cross-functional initiatives.
• Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.
• Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.
• Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment.
• Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment.
• Strong facilitation, communication, organization, and problem-solving skills.
• Ability to influence without direct authority and build accountability across diverse teams.

Preferred

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
• Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.