Lifecycle Marketing Manager

Responsibilities

• Develop and execute the lifecycle strategy for XYPN Emerald and Sapphire members (onboarding, benefit activation, retention, reactivation, expansion).
• Drive adoption of benefits, services, and premium offerings via targeted campaigns.
• Refine member segmentation models using CRM attributes, lifecycle stage, behavioral data, and member-stated interests.
• Maintain communication governance, including audience selection, channel strategy, messaging, contact frequency, and a member preference strategy that lets members choose the communications they receive.
• Consult on demand gen and prospect campaigns with the Sales and Marketing teams and support strategic initiatives as needed.
• Design, build, and run recurring, triggered, and automated campaigns across email, member Portal, and other member channels.
• Manage core journeys, including onboarding sequences, weekly member communications, benefit adoption campaigns, and cross-sell programs.
• Manage the member communications calendar, coordinating cadence across all member-facing campaigns and keeping messaging aligned with the prospect marketing team.
• Own marketing communications for twice-yearly Townhalls, XYPN events, and the annual XYPN LIVE conference, driving member engagement and pass sales.
• Write clear, compelling copy in a warm, human voice that matches XYPN’s brand, and collaborate on asset production.

Requirements

• 3-5+ years in lifecycle, CRM, or customer marketing with proven strategy and execution ownership.
• Strong copywriting skills with experience maintaining brand voice across multiple channels.
• Deep expertise in marketing automation platforms (HubSpot preferred) and journey mapping.
• Proficiency in audience segmentation using CRM, product, and behavioral data.
• Experience using A/B testing and analytics to optimize key metrics (retention, conversion, LTV).
• Understanding of email deliverability, list hygiene, and privacy compliance.
• Strong project management skills, including familiarity with project tools (Monday, Notion).
• Legally authorized to live and work in the United States without present or future need for sponsorship.

Preferred

• Experience scaling lifecycle marketing programs or building them from scratch.
• Hands-on experience with multi-channel lifecycle tools (in-product messaging, SMS, push).
• Background in event or conference promotion and attendee engagement.
• Experience in membership, subscription, SaaS, or financial services industries.
• Experience crafting messaging frameworks and core value propositions aligned to brand identity, collaborating with creative partners to translate strategy into targeted campaigns.

Benefits

• All team members at XYPN are owners! We offer a 100%- employer-funded Employee Stock Ownership Plan (ESOP).
• Unlimited vacation days to maintain work-life harmony (we require that you take a minimum of 3 weeks of vacation per year)
• 9 paid holidays (we offer flexible holidays!)
• 401(k) with match; you put in 6%, and we put in 4.5%.
• 12 weeks paid parental leave for the birth or adoption of a child.
• Health insurance w/ employer contribution.
• Dental, Vision, Voluntary Life and AD&D, and Accident insurance options.
• Pet insurance availability
• Health Savings & Flex Spending (Health, Limited & Dependent Care) Accounts available
• Employer-paid Life and AD&D insurance.